Business Freedom Diagnostics Suite™
Four free diagnostic tools. Each one takes 5–15 minutes. Each one gives you a specific, scored picture of where your business stands — and what to prioritise first.
Free · No credit card · Results in minutes
Which situation sounds most like yours right now?
Choose the diagnostic that fits — or take all four for the full picture.
"I feel like I'm working harder than ever but my business isn't giving me the freedom I wanted when I started it."
The flagship diagnostic. 35 questions across the Seven Drivers of Business Freedom™ — Direction, Profit, Customers, Operations, People, Innovation and Leadership. Produces your Business Freedom Score out of 175, a Performance Wheel and a personalised 90-Day Blueprint.
Take the Business MRI™ — Free → Quick start · 2 min"I want a quick sense of where my business stands before committing to a longer assessment."
A two-minute entry-level diagnostic covering the same Seven Drivers. Gives you a directional score and identifies the most likely area to focus on first. The natural starting point if you're short on time right now.
Take the Scorecard™ — Free → Local business · 5 min"My business relies on local customers but I'm not sure how well I'm showing up when they search for what I do."
Specifically for businesses with a Google Business Profile. Covers profile completeness, reviews, photos, posts, AI surface readiness and overall local search visibility. Identifies exactly what's stopping local customers from finding you.
Take the Local Visibility Score™ — Free → AI search · 7 min"I want to know if my business appears when people ask ChatGPT, Gemini or Perplexity to recommend someone like me."
20 questions across five categories — AI Knowledge, Content Authority, Website Clarity, Technical Foundation and Reviews. Produces a score out of 100 with a radar chart showing exactly where you're visible and where you're not in AI-powered search.
Take the AI Visibility Score™ — Free → Financial health · 3 min"I want to know right now where my business stands financially — profit, margins, cash position — without waiting months for my accountant."
Enter six figures and get an instant real-time picture of your financial health — gross profit margin, net margin, working capital and cash runway. Live calculations, benchmark comparisons and a plain-English commentary on what your numbers actually mean. The clarity a management accountant provides, free, any time.
Take the Business Snapshot™ — Free →If you're unsure which diagnostic fits your situation, the Business MRI™ is always the right starting point. It covers every area of your business in one 15-minute assessment and tells you exactly where to focus first. Paul J Castle will be in touch personally once you complete it.
Take the Business MRI™ — Free →